Brand Matters…
The Millennial Mindset is centered on Ease of Access. This is the environment that it grew up in. Everything is accessible – if – the correct words are just properly placed into the Algorithm. Thus…
50 is the New 70
The rapid emergence and acceleration in digital technology has made this confident Millennial mind set just what it is. The Business of Life Game has changed dramatically…
95/5 Rule – Replacing the 80/20 Principle
I can still see his dark beady eyes darting left and right with excitement as he gestured with his arms and hands to make his points. He was the literal young ITW Management ‘Shooting Star’. He was…
Digital Packaging & Stand Up Pouches
This recently past Pack Expo in Chicago was like a Bee Hive during the Springtime. Things are looking up within the Flexible Packaging world for North America in...
Make a Statement America … Merry Christmas!
First, and foremost, I love the city of New York. Especially at Christmas time. Especially on Broad Street, in the middle of the street, right in front of the New York Stock Exchange. The age of being politically correct has officially ended and we can now all take a step back, relax, smile and say with a full heart
Vetting Good Business
How many Salespeople do you know that lose their credibility because they make claims that they shouldn’t – and then cannot deliver? They talk too much, think too much of themselves, and then forget what they laid claim to in the first place. They are usually good in one aspect…
Summer Sell Mode
Last Thursday was a warm, and very humid summer day in the North East corner of the U.S. I arose from my bed very early with the birds and was on the road by 5:27AM. I had a 6 hour drive minimum ahead of me and two 50 pound ‘cherished’ sample VFFS trial film rolls in tow. One in my passenger seat, the other directly behind it in the back.
Editing Content & Effective Messaging
“Business is War.” This statement hung in a place of prominence slightly above eye level at my first desk as a young gun Stock Broker for Advest, Inc. on the 11th floor of the SIS Bank Headquarters on 1441 Main Street in Springfield, Massachusetts. It had the backdrop of…
Shelf Life & Flexible Packaging Trends
What is the true value of Shelf Life?
I recently attended the Winter Fancy Food Show at the Moscone Center in San Francisco on January 18th, 2016. I can honestly say that at age 52, and with 27 years under…
Opportunity Cost & Crazy Americans
I have two sons that are identical twins. They are presently approaching the end of their High School years and will be off to college in August. They bring me back to earth in more ways than one, as I witness this ‘right of passage’. The reality of untested waters and untried solutions in business, for example. The reality of roads that…
PVDC Barrier Film Crushes EVOH & Nylon
Science speaks for itself. Valfilm USA is a privately held Italian company based in Brazil. Valfilm is also the undisputed leader in Flexible Packaging films and producer of PVDC shrink bags in South America. Both Cryovac and Bemis can attest to this fact, and cannot match their…